About
I run a marketing department of one.
Senior brand & marketing manager, 7+ years across global B2B — now doing the work of a whole team by pairing strategy and taste with AI and agentic systems.
For most of a decade I've built brands end to end — strategy, identity and positioning, integrated campaigns, demand generation, partner and channel marketing — across UK and global markets. I lead cross-functional programmes start to finish, adapt global strategy to local nuance, and pair creative storytelling with technology to move real business numbers.
What's changed is the leverage. I was an early adopter of generative AI and I work alongside AI practitioners on how it's reshaping branding — so I now operate as a "10× marketer," embedding state-of-the-art agentic systems into my daily workflow. In practice that means one person can credibly cover the jobs that used to need ten: strategist, researcher, copywriter, art director, film producer, media planner, SEO/GEO, marketing-ops, analyst, social. The work on this site is the proof — concept ads, a brand film, and three AI agents I built and run.
The part that matters isn't that I use AI; nearly everyone does now. It's the judgment behind how — what to automate, what to keep human, and the guardrails that turn AI speed into consistency at scale rather than inconsistency at scale. I'd rather show you that than tell you about it.
The bar moved from "I use AI" to "look at the judgment behind how I use it."
By the numbers
Selected experience
- HWM Global — Senior Brand & Marketing Manager · London · 2024–present
- Headhunted to lead a global rebrand for international expansion: +62% organic impressions, +120% clicks, +36% CTR in six months. Owned a £250K budget, led GTM launches (e.g. SoundSens), pioneered Gen-AI creative workflows, and built a reusable brand-voice system and custom agents that cut content turnaround 40%.
- Euronics Centre — Marketing Manager · Kent · 2023
- Built marketing 0→1: +20% online and in-store sales via a seamless omnichannel strategy; raised NPS 4 points quarter-on-quarter; activated a local sponsorship programme reaching 50,000+.
- Quex Park Estates — Marketing Manager · Kent · 2022–23
- Unified four sub-brands under one integrated strategy and drove a 120% surge in web traffic through UX and digital optimisation.
- Earlier · SMEG · Gigaclear · Thames Water · Vanquis Bank
- Trade and brand marketing across appliances, telecoms, utilities and finance — including an award-winning "Custodians of the Environment" behavioural-change campaign at Thames Water.
Qualifications
MSc Marketing, Strategy & Business Development — Distinction, top 5% (University of Bristol). BSc Psychology & English Literature (Oxford Brookes). MCIM, Chartered Institute of Marketing. AI in Marketing & Planning/Optimising Campaigns (CIM). GA4 (Google). Master Content-Led Growth (SEMrush). SETsquared IKEEP award.