AI Speed, Human Judgement
A strategic brand & marketing manager re-built for the AI era. 7+ years of B2B and consumer brand experience, now upgraded by building AI systems for faster output, sharper execution, and making space for human-led creative judgment.
The Experience Behind the Output
I’m a brand and marketing strategist with 7+ years spanning global brand transformation, digital growth, demand generation and customer experience, most recently leading partner marketing initiatives across EMEA, the Americas and APAC. My background is deliberately broad: regulated utilities and telecoms, high-street retail and banking, premium design and appliances but the thread has always been the same: finding what connects with people, then turning that insight into marketing that moves.
What sets my recent work apart is that the AI isn’t a bolt-on; it’s how the work gets made. Through working alongside AI practitioners, I’ve built brand-voice engines, generative content pipelines and campaign agents that cut production time by 40% and replaced work that used to need studios, agencies and professional shoots, all the while I bring the human judgment, taste, and strategy to decide what’s actually worth making. The result is full-stack capability at a speed the old model couldn’t reach.
Capabilities
Fourteen capabilities. Hover a column for the proof.
Led a full company rebrand end-to-end internally and across UK & global markets, elevating identity, architecture, visual storytelling and competitiveness. Outperformed legacy brand by +62% organic search impressions, +120% organic clicks and +36% CTR within six months. Unified four sub-brands under one cohesive brand identity from scratch and modernised brand identities across telecoms and utility brands.
Hover to readBuilt a custom AI brand-voice system (Claude Code) generating on-brand copy across social, web, video, email and events, cutting production time 40%; engineered a generative pipeline producing image, video and product visuals (Veo 3, GPT Image Gen, Nano Banana) that replaced professional photography across regions, running a full £300k global marketing remit through in-house, AI-first production.
Hover to readOwned the go-to-market for SoundSens, a new leak-detection system: naming, packaging, positioning, competitor research and channel messaging, orchestrated via a custom campaign agent, securing live trials in every launch market. Previously launched a premium oven range across 200+ retail partners.
Hover to readLed a full website rebuild (identity, architecture, content, product finder, market-specific landing pages, SEO/GEO), building a custom AI agent to surface the brand in AI search; delivered +63% traffic, +40% active users and +45% engaged sessions YoY. Drove a 120% traffic surge through UX optimisation in a separate role by refining digital touchpoints and driving engagement across organic and paid meta ads
Hover to readRan paid LinkedIn campaigns driving decision-makers to a self-serve product finder that reached ~1 in 10 site visitors from a standing start; drove marketing-qualified leads +15% through end-to-end event and conference ownership, with segmented email campaigns capturing leads via surveys and on-site forms.
Hover to readOwned LinkedIn strategy end-to-end, growing organic impressions +121% and reach +113% YoY through real-time industry insight and consistency; certified in content-led growth (SEMrush).
Hover to readRan an end-to-end CX audit and journey-mapping programme to fix customer pain points, standing up consistent on-brand comms and service-led nurture journeys across the full customer lifecycle; drove NPS +4 through large-scale behavioural-change campaigns for utilities brand.
Hover to readEquipped sales teams to win and retain tender-based accounts with decks, collateral, how-to videos and case studies; enabled global distributors through co-branded tradeshows, a channel partner portal, and local regulatory engagement. Digital asset library +25% engagement across 100+ retail accounts.
Hover to readDesigned and built a digital Sales Enquiry Form process, capturing frontline insight that previously went unrecorded, feeding a pipeline that optimised existing products for retention and surfaced unmet needs to direct product innovation
Hover to readPsychology-trained, with a distinction-winning dissertation on authentic brand activism; award-winning behavioural-change campaign (‘Custodians of the Environment’, Thames Water); brand tracking, competitor analysis and persona-driven messaging.
Hover to readLaunched a data-driven promotional strategy across social, web, email and POS that integrated retail and e-commerce to lift overall sales 20%; built a local sponsorship programme across OOH, radio, social and web reaching a community audience of 50,000.
Hover to readLed cross-functional initiatives spanning marketing, sales, product and external partners: directed a global rebrand agency, collaborated with web developers and UX designers in Figma, equipped sales teams, and enabled global distributors through co-branded programmes and partner portals. Managed teams and drove company-wide growth initiatives such as £1.2M revenue uplift built on 60+ B2B contracts.
Hover to readOwned UK and global tradeshows and conferences end-to-end (ExhibitDay), securing premium speaking slots and capturing leads via on-site forms and surveys; enabled global distributors through co-branded, co-funded tradeshows, and delivered major seasonal events across OOH, social, web and media.
Hover to readLed marketing across EMEA, the Americas and APAC on a £300k remit, adapting global brand strategy to regional markets: localised, multilingual first-pass copy at scale via AI, market- and language-specific landing pages, and local media and regulatory engagement across launch markets. A global rebrand rolled out cohesively across UK and international markets.
Hover to readScroll to move through every release
Pioneered generative AI into creative workflows, owned a £300k global budget across EMEA, the Americas and APAC, rebuilt the website (+63% traffic) and led a full company rebrand, outperforming the legacy brand by +120% organic clicks and growing LinkedIn impressions +121% YoY. (Incl. Brand & Marketing Manager, Jan 2024 – Aug 2025.)
Launched a data-driven promotional strategy across social, web, email and POS, fusing retail and e-commerce into one seamless omnichannel experience, and built a local sponsorship programme across OOH, radio, social and web reaching a community audience of 50,000+.
Built marketing strategy and pipeline from 0 to 1: unified a fragmented ecosystem of four sub-brands under one cohesive identity, drove a 120% traffic surge through UX optimisation, and delivered major seasonal events across OOH, social, web and media.
A full-time strategic retrain: dual-accredited by the Chartered Institute of Marketing (CIM, Level 7) and the Institute of Data & Marketing. Sharpened the strategic core behind everything since, including the Nespresso Chocolate brand-extension proposal that later became Cocoa Couture.
Led cross-functional growth initiatives spanning digital marketing, process improvement and team management, delivering a £1.2M revenue uplift and securing 60+ B2B contracts across lettings, hospitals and universities.
Headhunted to build a trade marketing strategy for 200+ retail partners: led the GTM launch of a premium oven range, designed a digital asset library for 100+ accounts, and drove brand consistency and partner enablement at scale
Modernised brand positioning and visual identity for a telecoms infrastructure business, governing brand consistency and optimising the end-to-end customer journey.
Delivered behavioural-change campaigns including the award-winning Custodians of the Environment, evolving brand identity, unifying messaging across touchpoints and driving NPS +4 through large-scale OOH streetworks campaigns.
Directed video production for digital advertising, crafted persona-driven web copy, and ran brand tracking and competitor analysis to inform brand repositioning strategy.
Performance Benchmarks
Available Now.
